Small private colleges should not succumb to the view that being as inexpensive as public colleges is the only way to compete. By doing some aggressive marketing, these institutions can enjoy a significant edge and thrive in what promises to be a difficult decade. (Author/MSE)

Endangered small, private colleges can take steps toward survival, including mission clarification, expanding services to existing and potential clienteles, introducing management by objectives, and developing public relations and fund raising. Long-range options include avoiding the postsecondary mainstream and striving for efficiency of…

A small, Catholic college curtailed expenses without damaging programs by involving faculty, administration, and trustees in a detailed contingency planning process that resulted in a report stressing quality over quantity and outlining short- and long-term strategies for institutional planning. (MSE)