Rutgers' direct mail fund-raising campaign operated by volunteers and using computer and word-processing technology is outlined. Alumni were divided into subgroups and different techniques were used in the mail appeal, including personalized letters and reply cards. Suggestions for others undertaking such a campaign are noted. (MSE)

Suggestions are provided for college development offices interested in linking an office word processing system with the institution's main computer system. These include researching needs, leasing versus purchasing, obtaining equipment, and making the most of the system obtained. (MSE)

Independent schools should consider installing computerized records management and word processing in development offices for efficiency, cost containment, better service, targeted solicitations, and information availability for decision making. However, an understanding of what can and cannot be accomplished is essential in deciding on computer…

To implement a computer software system successfully, a college development officer must learn all about it, control its development rather than let computer center staff take control, define the system needs and elements, study software contracts carefully before signing, reorganize the office to accommodate computing needs, and make necessary…