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Webb, Charles H. – CASE Currents, 1983
Some barriers to fund-raising productivity are identified. A checklist of characteristics of an ideal development program drawn up by a panel of nationally recognized experts was included in a questionnaire sent to participating campuses. (MLW)
Descriptors: Administration, Check Lists, Educational Finance, Fund Raising
Whittemore, Nena Thames – CASE Currents, 1983
Some things to consider before planning separate alumni activities or associations for young alumni include common assumptions about young adults' interests, spending patterns, willingness to do fund-raising, and interest in meeting older graduates. (MSE)
Descriptors: Age Differences, Alumni, Alumni Associations, Fund Raising
Bennett, Joseph L. – CASE Currents, 1983
Faculty can be helpful by providing commentaries to newspaper op-ed pages, but such a public relations program requires consistency, tact, good internal communications, thoughtfulness, and marketing skills. (MSE)
Descriptors: College Faculty, Higher Education, Institutional Advancement, Interprofessional Relationship
