Rutgers' direct mail fund-raising campaign operated by volunteers and using computer and word-processing technology is outlined. Alumni were divided into subgroups and different techniques were used in the mail appeal, including personalized letters and reply cards. Suggestions for others undertaking such a campaign are noted. (MSE)

Establishing the computerized information needs of a college development office involves defining the reporting needs, understanding the concept and content of structured files, defining the data elements to be included in those files, and outlining the potentially useful applications of the information and programs. (MSE)

Suggestions are provided for college development offices interested in linking an office word processing system with the institution's main computer system. These include researching needs, leasing versus purchasing, obtaining equipment, and making the most of the system obtained. (MSE)

Independent schools should consider installing computerized records management and word processing in development offices for efficiency, cost containment, better service, targeted solicitations, and information availability for decision making. However, an understanding of what can and cannot be accomplished is essential in deciding on computer…