Provides advice to college programming boards on how to work effectively with agencies when booking talent for campus shows, focusing on the research, negotiation, booking, and program implementation phases of the process. Includes risk management and contract check lists, along with the assistance that the National Association for Campus…

An effective campaign to recruit members to student organizations must use contemporary marketing strategies. Market positioning involves understanding the prospect's thinking, simplifying the message being conveyed, being first in the prospect's mind, and finding a market niche. The organization should be treated as a product, the potential…

It is logical for groups within the college or university to work together for the institution's common good. Student activities personnel can initiate partnerships on campus in the areas of activities planning, academic and intellectual programing, and governance. It is also important to plan program evaluation and anticipate resistance to…

Student leaders and campus activities professionals can use a variety of techniques to help college students develop skill in ethical decision making, including teaching about the decision-making process, guiding students through decisions with a series of questions, playing ethics games, exploring assumptions, and best of all, role modeling. (MSE)

Graphic designers, marketing specialists, and campus activities professionals who have won awards for the design of campus programing publicity offer tips in the process of designing successful promotional items, including ingredients of winning pieces and aspects of a productive designer-client relationship. (MSE)

A discussion of the relationship between the campus activities programing office and performers addresses the need for a contract, its essential and optional elements, sponsor and artist rights and responsibilities, ethical considerations, riders, potential conflicts, and the need to check legal issues with college counsel. (MSE)

The student affairs division at Nebraska Wesleyan University was studied from the perspective of organizational culture, focusing on two factors: organizational climate and the superior-subordinate relationship. Interviews with the director and division staff revealed the importance of mutual support to the division's success. (MSE)

Individuals tend to avoid situations they perceive as risky, but positive risk-taking experiences allow people to continue seeking challenge and growth. Campus activities programing may involve risk taking or leadership in group risk taking, either in the activities themselves or in program planning. Leaders must relate risks to group goals to…

A discussion of volunteers on the college campus looks at research on volunteerism in the United States in general and on campuses in particular, and reviews literature on volunteer motivation, the college campus as a context for transmission of values, and the importance of mentors in development of humanitarian concern. (MSE)

In the complex environment of campus activities planning and higher education, individual values do occasionally affect the ability of campus activities professionals to apply explicit professional ethics. These professionals must accentuate the understanding and application of professional values and minimize other values that inhibit them from…

The two segments of membership of the National Association for Campus Activities, commercial and school, can collaborate most effectively for multicultural campus programing through good communication, school identification of specific cultural issues to be addressed in programing, and establishment of standards and expectations for implementation…

Student activities programing, viewed as essential to the college experience, is defended by outlining some of the values and growth opportunities it provides for students. Several specific programing strategies useful as catalysts in values development are described, including values clarification exercises, multicultural programing, and…

The legal risks taken by an institution in sponsoring outdoor activities are discussed, drawing on decisions in court litigation. Topics addressed include negligence, degree of risk, spectator safety, athlete safety, release forms, and immunity. The role of adequate precautionary measures is emphasized. (MSE)

Common mistakes made in campus programing to meet the needs of a multicultural college community are reviewed, and strategies for more effective programing are presented. Suggestions include promoting diverse board membership, collaboration or cosponsoring, monitoring program inclusivity, discussing cultural sensitivity with performers, and…

Notes on planning for successful parent and family weekend programs at colleges and universities include discussion of the event's purpose, scheduling, use of a planning committee, funding, effective promotion, attention to program detail, tailoring programs to subgroups and target populations, event ideas, and family involvement in other campus…