A model using four categories of college applicants (enrollment deposit paid, deposit not yet paid, applicants not yet admitted, and those who have not yet applied) that allows forecasting of freshman enrollment from any point in the admission process and simulates the effects of trends and strategies on enrollment is outlined. (MSE)

To address the need for teachers of color, an enrollment management model was used for recruitment and retention at a midwestern university. Recruitment, admissions, registration, student progress, advising, and placement services were integrated in the plan, representing total institutional commitment to remove barriers to success for this…

Information systems are becoming more than computer systems, with new equipment and techniques combining with data processing to form a new field called information technology. The emerging discipline of systems engineering is discussed along with nine systems engineering techniques. An organization chart of an information services department is…

A plan for college market penetration that has been successful in increasing the applicant pool for one institution is outlined and discussed. It includes development of performance objectives, a schedule, a promotional plan, market survey, and promotional activities including alumni, media, and other community resources. (MSE)

An August 1996 conference on innovation in college student services is described, including discussion of the University of Delaware's student services model, common factors in program development identified by participants, common barriers, and the innovations undertaken at a number of diverse higher education institutions around the country.…

The ideas of Williford (1987) are used to propose a four-stage model describing the evolution of marketing in many colleges and universities. It elaborates on the thinking endemic to strategic marketing management and frameworks drawn from business marketing which will likely become more prominent in higher education. (Author/GLR)

This paper examines a model used to predict success in a Bachelor of Science in Business Administration program that relies more on performance in key first-year courses than the usual high school credentials, thereby, making more accurate predictions of success. The model also suggests strategies for enhancing student success. (GLR)

A five-year plan for admissions in a large state university is presented that considers current and projected enrollment, budget, space, equipment, computer liaison, recruitment, research personnel, publications, orientation, and public relations. (MSE)