Several ways in which colleges and universities without direct access to the Internet can make use of its services are offered, including establishing an account with a commercial vendor, using inexpensive local providers, and connecting through nearby campuses. (MSE)

Many daily and some weekly newspapers have developed online services that colleges and universities may use to their advantage for disseminating campus news. To use these public relations opportunities, campus information personnel must become comfortable with the technology, investigate commercial online vendors, forge relationships with the…

Ways in which college alumni officers are using emerging technology to enhance regional programming and distance communication are described, including World Wide Web sites, electronic mail, and satellite and video technologies. Suggestions are made for getting started: defining goals, doing research, offering inexpensive connections, and…

Ways to improve the efficiency and effectiveness of communication and record-keeping in college and university planned giving programs are outlined. Simple techniques are offered for using laptop computers, planned giving software, and institutional databases to improve access to information during travel and on campus. (MSE)

A variety of strategies for college public relations professionals to improve communication with the news media is offered, based on the experiences of a number of institutions. They include providing a workshop about the institution for reporters, personal contact between administrators and reporters, making information about the institution…

Three high-technology approaches are suggested to make college and university development efforts more efficient: (1) use of automated systems for phonathons; (2) use of local area networks to speed access to databases; and (3) exchange of information on electronic bulletin boards. (MSE)

Describes ways in which college and university public relations professionals have addressed the challenge of information dissemination in an era of rapidly changing electronic communication. Others are encouraged to know their audiences, discover commonly used technologies, include television in the mix, make the most of a World Wide Web home…

The Internet and other technological tools are rapidly becoming an expected means of communication for college and university public relations offices. Making this transition requires conquering fears of new technology, building on existing staff public relations skills, reorganizing operations to accommodate new tasks, enjoying the new…

Use of the World Wide Web, a set of connections that organizes the Internet for users, is suggested as one way to enhance college or university information systems. Possible practical applications include student recruitment, alumni relations, media relations, advertisement of institutional specialties, and interactive communications with specific…

Varied ways in which colleges and universities are using the Internet to present their offerings to both their own communities and the public as well as to gain access to information is examined. Applications include presentation of institutional information, community data, media relations, electronic mail, internal communication, and…

College development specialists predict trends in corporate matching gifts including increased competition, reduction in gift size, more diversity, more employee input, sophisticated use of technology, more global and democratic giving, gifts reflecting the general economic climate, and larger gifts for top recipients). They recommend better…

Six technology-based strategies for colleges and universities to use to address market pressures are described: behavioral research to help the institution build relationships; blind consumer surveys concerning perceptions of the institution; secret shopper research, in which unknown "shoppers" go through the enrollment process, keeping…

Ideas for enhancing college and university public relations' use of electronic media include organizing an electronic mail tip sheet; trying an electronic news service; investing in an electronic media tracking service; installing an Integrated Services Digital Network telephone line; placing the institution's story on a cable television network;…

Colleges and universities are achieving modest results in using the World Wide Web for fund raising. Suggestions for developing/updating Web sites include: providing basic information such as pledge forms and development office contacts; tailoring the site to campus and potential donor interests; using the site to support other efforts; providing…

Advances in World Wide Web design software, photo compact disk images, print-screening processes, and four- and six-color printing can make the work of campus publications easier, cheaper, and more attractive, but also have potential pitfalls. A preview of the latest innovations, with advantages and disadvantages noted, is offered here. (MSE)