Electronic service companies are marketing electronic career services to college and university alumni associations. These electronic alternatives to traditional placement services offer schools a way to provide alumni with a desired service while increasing alumni association revenue. Typically, both applicants and companies pay a fee for a…

Services that colleges and universities can offer to support alumni job placement and career development are noted, and practical suggestions for creating, administering, and advertising them are outlined. Program ideas include seminars, career-development courses, career placement, counseling and resume services, electronic services to support…