Suggestions are offered for implementing fund-raising phonathons which solicit prospects in their native language. The multilingual phonathon programs at the University of California (Irvine), St. Mary's University in Nova Scotia, and Concordia University (Quebec) are described, including recruitment of bilingual callers, training, and…

Guidelines are offered for making the most effective use of a college or university alumni board, including (1) analyzing the current membership, (2) identifying strong new members, and (3) working on motivation. A case study at Syracuse (New York) University is offered. Also addressed are increased conflicts with increased board involvement,…

Practical guidelines are offered to implement recycling principles through use of recycled paper for university publications. Considered are the definition of recycled paper, deterrents to its use, techniques for overcoming the deterrents, and the experiences of publications designers and managers at 11 institutions. (DB)

Trends in college fund raising are identified in three areas: (1) in campaign design, goals are bigger and campaigns longer; (2) demographics of donors and volunteers have changed, with donors more skeptical, less generous, and harder to find and volunteers more scarce; and (3) government and corporate contributions are critical. (MSE)

A coherent, comprehensive communication plan to support college fund raising includes setting goals and objectives, determining target audiences, defining campaign themes, tying the plan to a campaign timetable and geographic priorities, determining the most effective tactics for delivering campaign messages, resolving cost questions, and…

Dalhousie University (Nova Scotia) has moved from fund-raising phonathons which relied on prospect cards to complete computerization. Procedures describe how the system records pledges and biographical information and generates statistical reports. Increased efficiencies and cost savings have been realized. (DB)