Principles for producing well-written college alumni newsletters include keeping reader needs foremost; obtaining strong material; monitoring overall quality and quality of details; devoting time to coming up with bright headlines; using varied formats; having a policy about coverage of subjects; and considering many means of self-evaluation. (MSE)

Advice for stretching the capacity of the small college public relations office includes planning well; using strategy; searching out creative ideas; choosing quality over quantity in press releases; using student and volunteer workers; developing strong media relations; accepting advice; and anticipating problems. (MSE)

Suggested strategies for running a more effective college alumni program include effective calendar organization; careful staff utilization; administrator visibility; increased efficiency; effective use of alumni volunteers and student workers; good office communication; broad information dissemination across campus; consistent use of priorities;…