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Petura, Barbara B. – Currents, 1986
Until computers revolutionized the process of preparing hometown news releases, they were the most tedious job of the college news services. Word processors merge data on individual students with a basic 'shell' story. The computer can generate better, more personalized stories, process standard stories more efficiently, and distribute releases…
Descriptors: Computer Oriented Programs, Higher Education, Institutional Advancement, News Media