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Keller, John M. – Performance and Instruction, 1987
This discussion of learning motivation focuses on the four basic concepts of the ARCs Motivation Model: getting learners' attention, showing relevance, building confidence, and generating satisfaction. Strategies for dealing with these concerns are suggested. The second article in this series will deal with the design process. (LRW)
Descriptors: Attention Control, Educational Strategies, Instructional Improvement, Learning Motivation
Wlodkowski, Raymond J. – Performance and Instruction, 1985
Considers the powerful influence of the motivational factors of attitude, need, stimulation, affect, competence, and reinforcement on adult behavior and learning. Their integration into the Time Continuum Model of Motivation to guide instructor selection and implementation of motivational strategies is also discussed. (MBR)
Descriptors: Adult Learning, Affective Behavior, Attitudes, Behavior
