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Barton, David W. – CASE Currents, 1980
Institutions need coordinated events programs that support institutional goals and are closely related to them, whether the objective is fund raising, student recruitment, or improvement of the college image. Carefully selected and planned events create news, affect perceptions, influence attitudes, spark emotions, and affect people's decisions…
Descriptors: Affective Behavior, College Role, Cultural Activities, Educational Objectives
