This book is a how-to manual on creating an alumni relations program, including starting an alumni association. Brief sections address the following topics: defining purpose, launching the organization, establishing a membership policy, establishing a budget, writing a mission statement, creating a long-range plan, working with the development…

Provides advice on how to instill the giving habit in recent graduates and how to encourage them to take an active part in alumni issues. Development officers need to keep track of recent alumni, use telephone and electronic mail rather than letters to contact young alumni, and develop special programs to encourage giving by recent graduates. (MDM)

Describes ways in which college and university public relations professionals have addressed the challenge of information dissemination in an era of rapidly changing electronic communication. Others are encouraged to know their audiences, discover commonly used technologies, include television in the mix, make the most of a World Wide Web home…

Once a community college foundation is well established, an alumni program can be developed, although the focus should be on making contacts and gaining supporters rather than raising funds. The following steps can help establish a successful alumni program: (1) conduct a feasibility study on campus; (2) form a committee to establish program…

Out of concern for declining participation in its local alumni clubs, Dartmouth College (New Hampshire) surveyed 10,400 alumni nationally, 800 club officers, and alumni officers of 10 other colleges and universities. Resulting profiles of recent and older graduates revealed substantial population changes, suggesting the need for adaptation of…

Results from a project of linked alumni and employer surveys at North Carolina State University were analyzed to explore the comparability of the ratings. A survey of administrators was subsequently undertaken to explore the impact of survey-based assessment information on planning, assessment, curriculum revision, and customer satisfaction at the…