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| Keller, John M. | 1 |
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Keller, John M. – Performance and Instruction, 1987
This discussion of learning motivation focuses on the four basic concepts of the ARCs Motivation Model: getting learners' attention, showing relevance, building confidence, and generating satisfaction. Strategies for dealing with these concerns are suggested. The second article in this series will deal with the design process. (LRW)
Descriptors: Attention Control, Educational Strategies, Instructional Improvement, Learning Motivation
