In the first study of its type, students (N=197) were exposed to a television economics lecture which included specially-made segments having greater visual impact. Results indicate a significant difference in achievement in favor of students viewing this television lecture format. Positive attitude changes were also noted. (JN)

Techniques for providing variety and effectiveness within the lecture format are described, including the oral essay, participatory lecture, problem-solving approach, alternating mini-lectures and discussions, modeling analytical skills, debate, simulation and role-playing, and the affective/emotional media lecture. (MSE)