Administrations at colleges and universities are continually faced with the following dilemma: "Just what is our school radio station all about?" To help to answer such questions, this paper focuses upon some of the basic elements contained in formulating, operating, and managing a college or university radio station. The approach…

Every college alumni program needs a mission statement specifying why it exists. In creating a statement, administrators should consider who designs it, drafts it, must endorse it, must adopt it. When institutional purpose and resources change, it can be redrafted. It should be an active guide, regularly reviewed and used. (MSE)

Publications can be helpful in promoting planned giving to colleges. Suggestions address basic brochures, response forms, a planned giving column, advertisements, bequest mailings, a year-end tax letter, newsletters, fund description, and assets inventory. Simple or sophisticated, they can be effective marketing tools. (MSE)

This volume discusses the ways to get college students involved in helping advance their college both before and after graduation. The book's five sections contain papers on student advancement programs, their focus and structure, advising student advancement programs, programs and events, and preparing for the future. Paper titles are: (1)…

Constructs an input-output model, similar to those used to analyze interdependence among sectors in an economy, for application to administration of a school within a university. The model makes possible forecasting of personnel requirements for each component within the school, generated by changes in external demands for school services that…

Seven simple ways for college fund-raisers to recognize donors successfully are outlined, illustrated with the experiences of colleges, universities, and other organizations. Institutions are urged to thank donors accurately, publicly, privately, frequently, appropriately, innovatively, and sincerely. (MSE)

The winner of the 1994 CAUSE Award for Exemplary Leadership and Information Technology Excellence offers his view of information technology, resources, and management. Engineering principles are applied to information technology issues, such as access versus security and client/server versus mainframe systems. College/university information…

Advice is offered on promoting diversity within the college alumni association, based on the University of Kansas Alumni Association's experience. Suggestions include providing offerings that appeal to everyone; challenging alumni to participate in reaching out to others; and inviting alumni involvement when dissatisfied. (MSE)

Applying a consumer satisfaction model to higher education program administration provides the manager with a systemic view of satisfaction, related variables, and postpurchase (alumni) actions. By manipulating the variables leading to consumer satisfaction, the institution can satisfy its consumers and increase the likelihood the consumer will…

An interview with Stephen C. Hall and Constance F. Towler of the Harvard University Office for Information Technology (Massachusetts) addresses issues in implementing management techniques to improve and maintain program quality. Topics include motivation, executive-level knowledge and support, specific changes made, and response and assistance…

A discussion of alternative investments for colleges and universities looks at the kinds of investments that comprise this group, rationales for making such investments, the advantages of diversification, risk issues, and ways to reduce risk, including careful selection of managers. Several strategies for getting started in alternative investments…

Possible changes in U.S. Postal Service rates and services, resulting from a planned restructuring, are discussed. College administrators are encouraged to review mail class use, available discounts, and even the design and quantity of materials mailed out. (MSE)

Colleges and universities generally advertise themselves poorly because of improper planning, resistance, inexperience, and lack of marketing plan. Components of effective advertising include an appropriate and strategic plan, correct choice of planner, coordination with other marketing efforts, contingency planning, and follow-up activities. (MSE)

An award-winning administrator of a college computer system discusses the role of networking and teamwork in successful information management, drawing on experiences during recent political upheavals in eastern Europe for illustration. Other success factors stressed include having and sharing a dream and developing future leaders. (MSE)

Research administrators must understand who they are and what they do. A metaphor for the research administrator's identity and service mission is proposed: "custodian of the corporate conscience and culture." The role of this administrator is viewed as part of the entire process of learning for the development of generalizable knowledge…