A model using four categories of college applicants (enrollment deposit paid, deposit not yet paid, applicants not yet admitted, and those who have not yet applied) that allows forecasting of freshman enrollment from any point in the admission process and simulates the effects of trends and strategies on enrollment is outlined. (MSE)

The process of project management is illustrated through application to one activity, development of a new brochure, within the admissions program of a fictional college. The project life cycle is described, and a work responsibility schedule, project completion schedule, and critical path chart are used as planning and implementation tools. (MSE)

There are two keys to effective student recruitment: creativity in seeking applicants and mobilization of institutional support for the admissions program. To survive the 1980s unscathed, the small college must have a talented admissions director and a president who can marshall the college's resources behind the admissions program. (MSE)

A marketing information system approach for college admissions is outlined that includes objectives, information needs and sources, a data collection format, and information evaluation. Coordination with other institutional information systems is recommended. (MSE)

The concept of student-institution fit includes much more than institutional searches for students with predetermined characteristics based on the characteristics of graduates. It requires a broad interactionist perspective, links with an institution-wide student retention plan, realistic information dissemination, and response to existing…

This article proposes that providing an 800-number for prospective students who want additional information may be a cost-effective means for colleges and universities to enhance student recruitment efforts. The use of service bureaus that provide this service is discussed, and administrative considerations are explored. (MSE)

The Pennsylvania State University national alumni admissions program involves alumni in direct recruitment of undergraduate students. This is a major service to the institution, increasing friends of the college and contacts with organizations, clubs, local high schools, and prospective students. Most important, it provides local contacts for…

The Georgia Southern University admissions office implemented Total Quality Management (TQM) principles to control the quality of information management. It is suggested that, although TQM is used best on an institutionwide basis, it can also be useful in improving quality, reducing cost, increasing productivity, and achieving competitiveness on a…

The movement to enhance the freshman year experience by changing the way institutions treat, welcome, assimilate, support, and inform freshman students is discussed and illustrated. The potential importance of the movement to admissions officers and registrars is emphasized. (MSE)

Priority given to enrollment management at the University of Hartford (Connecticut) has created demands for better information about prospective student markets, admissions selectivity, enrollments, student adjustment, retention, and graduation rates. The planning and institutional research office used fourth-generation software, microcomputers,…

Successful college enrollment management requires information about the institution's image, effectiveness of recruiting activities, role of financial aid, student persistence, and alumni success. Enrollment managers must review the literature, develop a performance monitoring system, construct longitudinal cohort tracking files, identify student…

The ways in which five college and university alumni offices increase their effectiveness by pairing up with departments and offices across campus are described. These cooperative efforts include alumni program involvement with academic departments, career development services, admissions office, student organizations, and government relations…

A discussion of student-employee management in the college admissions office looks at the philosophy underlying student use in this function, employee recruitment and hiring practices, training and compensation, monitoring of student-employee performance, and the personal and professional rewards of working with student employees in this context.…

At Brigham Young University, the admissions office organized its staff in teams and built a computer software system to support the teams. An improved worker sense of responsibility and increased emphasis on human factors resulted in dramatically increased productivity as measured by number of admissions applications processed and completed.…

Information about advancement programs at 190 small colleges is provided, with attention to recruitment/admissions, executive management, institutional relations, alumni, and fund raising. The 190 colleges, which responsed to a survey of members of the Council of Independent Colleges, are described according to enrollment size, geographic…