This brief summarizes efforts to reform developmental education at Zane State College and the Community College of Baltimore County (CCBC). Focused on accelerating student success and progress, the two schools pursued distinctive approaches to reform that aligned with their institutional missions and student populations. Recognizing that the…

This document, replacing a 1992 edition, offers administrative guidelines to assist in the implementation of Regent policy on academic planning and program review in the University of Wisconsin (UW) System. These guidelines provide information on the UW System: (1) planning in academic programs and academic support programs; (2) planning and…

These guidelines are designed for use by the vice chancellor, dean, department chair, and others involved in academic program planning and approval within the University of Wisconsin System. The full policy governing academic program planning and review is contained in another document, "Academic Planning and Program Review." The major…

Experiences of the University of Texas at San Antonio and Texas Wesleyan University illustrate steps in planning special events. Steps include reconsider the proposed event; coordinate with other campus activities; make a master plan; know the target audience; highlight unique features; build a budget based on facts; evaluate everything; and keep…

A discussion of planning for college and university centennial celebrations, or other milestone anniversaries, looks at reasons for creating a major event; objectives of early planning sessions; considerations in event design; scope and budget; use of consultants; appointment of an archivist; individual event planning; and fitting events to the…

The educational decisions that are made today must consider the current situation of declining enrollment, but also take into account the resurgence in higher education that is certain to follow within the next decade. Community college administrators must take on the role of leaders (i.e., those who infuse an organization with values) rather than…

Program Level Planning, a model based upon decentralized decision making, is proposed as a method to move the planning process to the university's operational level. After describing the characteristics and steps of Program Level Planning, the problems in shifting the decision making to the local level are considered, along with the application of…

Higher education institutions have increasingly adopted marketing principles to achieve institutional objectives. However, direct application of the traditional marketing mix as characterized by four P's (product, price, place, promotion) can be problematic. A reconceptualization of the marketing mix applies four C's: concept (mix of goods and…

It is proposed that schools of social work typically respond reactively and defensively when workload demands increase relative to available resources. Strategic planning is offered as a tool for increasing faculty's and administrators' sense of vitality and empowerment. Conditions, tasks, outcomes, and pitfalls of successful strategic planning…

A framework for strategic planning within academic departments is outlined. Elements include analyzing the strategic situation of all constituencies (department, institution, competitors, students, student employers), development of mission statement and departmental objectives, development of strategic market-target and curriculum options,…

At Eastern Washington University, strong executive leadership in a planning process incorporating a microcomputer-based model has begun to enable integration of campus planning and budgeting. The computer model offers departmental planners a sophisticated tool for analyzing alternative strategies over a number of years. (MSE)

This comprehensive guide to effectively marketing continuing education programs and courses consists of the following chapters: (1) "The Strategic Role of Marketing for Organizational Success" (Robert G. Simerly); (2) "Integrating Marketing into Strategic Planning" (Simerly); (3) "Learning More about Your Market: Sources and Uses of Data" (Dennis…

A brief history of the concept of scientific crime prevention is outlined, and development of a college crime prevention program is discussed, including criteria for judging proposals that address a security threat; advantages and disadvantages of three prevention approaches (informational, mechanical, human); innovations; crime in the surrounding…

The responses of several college student activities programs to crises on campus (violence, civil unrest, and earthquake) are described. In each case, professionals responsible highlighted the importance of having a proactive emergency plan in place and rehearsed. Flexibility and clear thinking are also crucial ingredients. (MSE)

Preparation for college campus crises (natural disasters, violence or unrest) is discussed. Specific suggestions are made for three distinct areas of readiness: (1) response to the situation; (2) response to the students; and (3) personal response. (MSE)