With the growing recognition that public perception of education is an essential component of soliciting support, this guide is intended to help public-school principals refine their approaches to communication, marketing, public affairs, and public relations. It instructs principals on looking at public engagement, on building public support, on…

A national study of superintendents reveals that most superintendents (89.6 percent) consider their relationship with the community to be very important, and most (63.5 percent) spend a great deal of time on that relationship. There is a positive correlation between the importance superintendents assign to their relationship to the community and…

This book recognizes that publicity is required for interpreting the school to the community and the community to the school. Well-designed community-relations programs can create a sense of friendliness and good will toward faculties, provide adequate financial support for schools, and develop a sense of responsibility in the community for the…

This paper addresses the issue of community relations through a presentation given by the four members of the school board and administration of a medium-sized school district in Salem, Oregon. Community relations is defined as two-way communications between a school district and the public. Public feedback is necessary for improvement of…