Public relations (PR) is a well-planned campaign of activities the purpose of which is to sell a product (such as foreign language programs) to an external audience. PR differs from publicity in that publicity is a reaction to occasional events whereas PR is a plan with identifiable objectives which extends over a period of time. In conducting a…

Responses to over 100 of the most frequently-asked questions about the education of language-minority students are presented for Maine school personnel. The book has 12 sections. The first lists and defines common acronyms, and the second addresses various aspects of student evaluation, including: identification of limited-English-proficient (LEP)…