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Peer reviewedTerkla, Dawn Geronimo; Pagano, Marian F. – Research in Higher Education, 1993
The use of a semantic differential measure to investigate the institutional image of Tufts University (Massachusetts), both internal and external, is reported. The study focused on (1) differences between the current and desired image, and (2) differences among alumni, current student, and other constituencies' views of the institution.…
Descriptors: Alumni, Attitude Measures, College Students, Comparative Analysis
