Adult and continuing education practitioners are the core group of staff that enable the lifelong learning enterprise. However, there are few studies that look into the domain of practice of these practitioners, which is shaped by the organisation and its wider external milieux. Research on this topic naturally calls for the elucidation of…

Examines the steps involved in the development of publications used to promote continuing education programs. It looks at two primary elements: programing (delivering what the public wants) and promotion (telling the public where it is) and how they can work together to produce effective promotional publications. (CT)

Suggests how personal and situational aspects of decision making can contribute to effective leadership strategies. Discusses the administrator's role and program development and clientele. (CT)

In an interview, Dorothy A. Durkin, a successful marketing specialist at a major university's school of continuing education, discusses her approach to marketing, specific strategies, and techniques for using and storing information. She offers five guiding principles for reaching prospects personally and persuasively. (MSE)

The decision to open a University College at Creighton University is discussed. A Task Force on Nontraditional Students was set up to review the possibility of establishing a continuing education program. A list of 18 issues and questions for discussion is provided. (MLW)

This guide is designed to provide information, advice, and programming strategies that historically black colleges and universities (HBCUs) might use to enhance the involvement of their continuing education programs with community economic development. It includes a review of the literature on successful higher education-economic development…

Tips are offered for using the needs/interest survey process to provide continuing and community education programmers with information for setting goals and establishing program objectives. Some of the 50 tips include using only those questions essential to programming, restricting the length, targeting the survey, getting input on topics…

Three models (structural, social, and personal) giving insight into factors that promote or inhibit change in higher education institutions are described, and themes in which the models support and complement each other are discussed. The models are then applied to the rapid expansion of continuing education in a traditional university.…

Identifies a number of challenges facing the community services profession in the coming years, including not overextending itself; not working at cross purposes with other groups within or outside of the college; making community services more developmental; and building a sense of community within the field. (DMM)

This comprehensive guide to effectively marketing continuing education programs and courses consists of the following chapters: (1) "The Strategic Role of Marketing for Organizational Success" (Robert G. Simerly); (2) "Integrating Marketing into Strategic Planning" (Simerly); (3) "Learning More about Your Market: Sources and Uses of Data" (Dennis…

Discusses establishing a climate for adult learning, assumptions about adult learning, and factors for a successful continuing professional education program. Provides a checklist to assist the professional education program manager in creating a satisfactory learning environment. This list includes activities to be performed prior to, during, and…

Alumni continuing education programs can be self-supporting, but they will not thrive unless faculty and administration appreciate their intrinsic value. Garnering ideas and support from the campus community can be invaluable. The alumni program director's goal is to show that continuing education is an extension of the institution's primary…

Highlights the paradoxical nature of several aspects of higher education. Characterizes the practitioners of community services and continuing education at community colleges as mavericks, because of their nontraditional responses to educational needs. (DMM)

This book describes and analyzes program planning and development in the field of continuing education. The book contains seven chapters. Building on the phases of program development and the role of the program planner in chapter 1, the book draws attention in chapter 2 to some of the many challenges that are common when programs are planned. The…

Stresses the importance of a proper rationale for reorganizing or establishing community education units, which can serve as the basis for the goals, programs, and services of the unit. Considers the effects of a community-oriented rationale on college mission and institutional integrity, faculty/staff, planning and finances, and students. (AYC)