This article considers the nature of creativity in industrial and business settings, describes the Manchester (England) Business School Creativity Unit, models creativity in systems terms, reviews action research of the 1970s, and identifies recent areas of research at Manchester including creativity blocks and the impact of creativity training in…

Many criticize the educational system, arguing that it suppresses individual creativity. This paper proposes an alternative instructional design which is intended to be used by educators in planning for creative learning and assessing it in the classroom. It is based on the notion that everyone has the potential to be creative and that any process…