Working from a report that pinpointed changes in mass communications by the end of the coming decade and from input provided by accredited advertising programs at other institutions, the advertising department at the University of Missouri proposed several curriculum changes. The following requirements were recommended for majors: substituting…

Discusses a rationale for developing behavioral objects for the introduction of computers and other information technologies into advertising classes. Explores specific objectives, and provides examples to illustrate incorporating them into the advertising curriculum. (HTH)

Ward Welty notes that the standard advertising course could be improved by including a unit of study in rhetoric, especially Aristotelian rhetoric. Bruce Vanden Bergh reports on research on the differences in creating advertising copy for radio versus the visual media of magazines, newspapers, and television. (RL)

With minor modifications, an advertising fundamentals course can stimulate creative development and provide career direction while it presents the basic elements of advertising. A group presentation introduces students to research and familiarizes them with the conflict resolution process useful in preparing advertising. A group project arranges…

Many early childhood teachers report an increase in children's use of aggressive means to work out disputes, often as a result of such influences as the Teenage Mutant Ninja Turtles fad. This article offers suggestions for helping children learn ways to resolve conflicts and for creating a conflict resolution curriculum. (LB)

This handbook contains a competency-based curriculum for teaching marketing education in Alaska. The handbook is organized in seven sections. Section 1 introduces the competency-based curriculum, while Section 2 provides the scope and sequence and hierarchy of marketing education competencies. Section 3, the core of the curriculum, includes the…

Presents gender issues in the context of a broad definition of art education. Reports on a study of the ability of 115 eighth- and 11th-grade students to assess critically gender stereotypes. Provides five recommendations for dealing with gender issues in the art education curriculum. (CFR)

This report describes a project that reviewed existing materials on all aspects of entrepreneurship likely to be encountered by independent business persons. In addition to the review of books, periodicals, and newspapers, the project interviewed successful Pennsylvania entrepreneurs. A curriculum guide was synthesized that was relevant to the…

This document presents the Ohio Integrated Technical and Academic Competency profile for sports marketing. The profile is to serve as the basis for curriculum development in Ohio's secondary, adult, and postsecondary programs. The profile includes a comprehensive listing of 999 specialty key indicators for evaluating mastery of 113 competencies in…