Working from a report that pinpointed changes in mass communications by the end of the coming decade and from input provided by accredited advertising programs at other institutions, the advertising department at the University of Missouri proposed several curriculum changes. The following requirements were recommended for majors: substituting…

Suggestions to junior high school journalism teachers and advisers for revising the journalism curriculum, teaching the course, and advising the publications staff. (RL)

Discusses a rationale for developing behavioral objects for the introduction of computers and other information technologies into advertising classes. Explores specific objectives, and provides examples to illustrate incorporating them into the advertising curriculum. (HTH)

Suggests that mass communication educators need to interpret the literacy called for in "A Nation at Risk" to include media literacy: responsible awareness of media effects, media criticism and ethics, nontraditional media technologies, and media issues and problems. (HTH)

A well-planned competency-based internship program makes certain a student has acquired sufficient classroom competence to insure successful internship performance, provides students with a detailed plan for the internship and a systematic and comprehensive means of evaluating their own progress, and gives students experience in self-directed…

Discusses the need for courses about community journalism in college journalism programs. Provides a composite course outline from those supplied by 30 schools or departments of journalism, with suggestions about assignments, projects, discussion topics, and textbooks. (RL)

Ward Welty notes that the standard advertising course could be improved by including a unit of study in rhetoric, especially Aristotelian rhetoric. Bruce Vanden Bergh reports on research on the differences in creating advertising copy for radio versus the visual media of magazines, newspapers, and television. (RL)

Discusses the following changes in the world order initiated in the 1960s and 1970s: shifting forces of world power, closer interaction between cultures, increased interdependence of news events, stronger challenges to democracy, and struggles for conflicting rights. Suggests that colleges and universities initiate programs to meet the growing…

After presenting an argument for a liberal arts education for media students, this report describes the mass communication education program at DePauw University for which students must take coursework in at least five of six areas of study: natural sciences and mathematics, social and behavioral sciences, literature and the arts, historical and…

The basic purpose of this study, which updates a study conducted in 1975, was to present higher education with recommendations for telecommunications curriculum from commercial broadcasters. Data were collected from 71 respondents via questionnaires distributed at the Indiana Broadcasters Association Conference in 1983. Respondents were asked to…

With minor modifications, an advertising fundamentals course can stimulate creative development and provide career direction while it presents the basic elements of advertising. A group presentation introduces students to research and familiarizes them with the conflict resolution process useful in preparing advertising. A group project arranges…

The language arts course content guides presented in this manual cover English, oral communications, and journalism in grades 9-12 and provide a framework from which a curriculum can be built. Within each subject area and at each grade level, skills are identified at three instructional levels: basic, developmental, and extension. The basic skills…

Designed in a flexible format for use by college instructors, high school teachers, and community education workers, this curriculum packet serves as an introduction to the life and works of black poet Langston Hughes. The major component of the packet is a critical essay that explores the thematic highlights of Hughes's career. The remaining…

The story of the process that Mundelein High School (located in a northwest suburb of Chicago, Illinois) as it moved from a traditional schedule to a block schedule is described throughout this book as a way to blend theory with practice. The book addresses types of block schedules; key issues for effective preparation; professional development…

Reviews research on citizenship education related to instructional strategies, instructional resources, and curriculum priorities. Concludes that students who work on student publications such as the school newspaper develop more effective decision-making and other critical-thinking skills. Proposes several action steps to improve citizenship…