The Urban Community Colleges Transfer Opportunities Program (UCCTOP) was initiated in 1983 to stimulate the transfer of minority students from community colleges to universities. Collecting data on the effects of the UCCTOP activities proved to be one of the most difficult aspects of the project as community colleges typically do not have reliable…

Basic and practical information on how to do opinion surveys and how to apply the information gathered for use in student recruitment, public relations, and other advancement programs is presented. In addition, 12 sample questionnaires are included that have helped colleges and universities measure the opinions of alumni, students, faculty/staff,…

This report discusses the development and characteristics of the Prospective Student Inquiry Data File and Information System, which is used by the California State University at Chico (CSUC) as part of an effort to increase its student applicant population. Following a brief review of organizational background information, the report is divided…

Successful college enrollment management requires information about the institution's image, effectiveness of recruiting activities, role of financial aid, student persistence, and alumni success. Enrollment managers must review the literature, develop a performance monitoring system, construct longitudinal cohort tracking files, identify student…

Data-based planning and management is revolutionizing college student recruitment. Data analysis focuses on historical trends, marketing and recruiting strategies, cost-effectiveness strategy, and markets. Data sources include primary market demographics, geo-demographics, secondary sources, student price response information, and institutional…

This study analyzed the demographic and scholastic characteristic differences between a nontraditional and traditional student cohort (total n=11,878) at Ferris State University (FSU) in Michigan, identified (through literature reviews) successful recruiting and retention activities for nontraditional students at other postsecondary educational…

This publication discusses four models for technical preparation (tech prep): program organization; student progress; tech prep data collection and evaluation model; and school/community. The program organization model is divided into four sections. Section I, the business industry, and labor section, shows the flow from craft committee and…

A computer application was designed to facilitate the management of inquiries about admission to a doctoral program for school administrators. The application makes possible the storage, accession, and manipulation of applicant data and information for marketing and recruitment purposes. The application was needed because inquiries were being…

This report examines the ways that credit-based transition programs (CBTPs) may help middle- and low-achieving students enter and succeed in college. It highlights promising practices used by CBTPs to help students who might have been considered noncollege-bound prepare for college credit course work. The report also discusses the challenges that…

This document is intended as a template for individuals initiating and developing adult education distance learning programs. The introduction discusses the following issues: benefits of distance learning; flexibility; confidentiality; retention; and the best students to target. The template and supplementary materials are organized in five…