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Merante, Joseph A. – College Board Review, 1987
To manage enrollments, today's colleges and universities must incorporate marketing strategies and organizational changes that until now have generally been used only by business and other private sector professionals. (MSE)
Descriptors: College Administration, Enrollment Rate, Enrollment Trends, Higher Education
Eaton, Judith S. – AGB Reports, 1991
College trustees evaluating transfer policies and practices should consider allocation of staff and resources for support services and articulation; institutional expectations and planning goals; transfer population trends in the institution; transfer management within the institution; transfer student characteristics; and self-evaluation of…
Descriptors: Educational Trends, Enrollment Trends, Expectation, Governance

Paulsen, Michael B. – Journal of Marketing for Higher Education, 1990
A marketing model of enrollment management focusing on relationships between changes in the macroenvironment, target market student preferences, college marketing mix, and enrollment is presented. Application of the model illustrates how institutions can offset, enhance, or neutralize potential enrollment effects of job market changes through…
Descriptors: Admission Criteria, College Administration, College Choice, Curriculum Design

Lindenberger, Herbert – ADFL Bulletin, 1998
A discussion of enrollment variability and faculty hiring in college second-language departments looks at issues in how institutions handle staffing policy, graduate student admissions, offering graduate students a realistic picture of postgraduation employment prospects, and the master-apprentice relationship of the faculty member and graduate…
Descriptors: Administrative Policy, College Faculty, College Second Language Programs, Departments
Johnson, James A., Jr. – 1985
A computer application was designed to facilitate the management of inquiries about admission to a doctoral program for school administrators. The application makes possible the storage, accession, and manipulation of applicant data and information for marketing and recruitment purposes. The application was needed because inquiries were being…
Descriptors: Administrative Change, College Administration, College Admission, College Applicants
Morrison, Jack – 1985
The growth of the arts in higher education during 1973-1983 was studied, based on a followup study of 17 colleges, interviews with about 80 educational leaders, and a national seminar with leading experts in the creative arts. Excluded from study were conservatories and proprietary schools. Of the 17 colleges studied in 1973, 16 continued to…
Descriptors: Architecture, Art Education, College Faculty, College Programs
Pratley, Beryl – 1985
Of those 16-year-olds who stay on in full-time education, almost half choose to do so in further (adult) education. Although the percentage of students enrolled in general education programs has fallen off slightly since 1980, this group still forms the largest single group of 16-to-19-year-old students in the United Kingdom. Of all of the areas…
Descriptors: Adult Education, College Programs, Comparative Analysis, Curriculum