Described briefly is a course on arts advocacy designed so that guest speakers representing a broad base of organizations and/or legislative oriented groups could create action and movement to enhance arts education through networking and other sophisticated strategies. The course became a consciousness-raising event. (KC)

Describes the activities of and responses to a summer reading program for preschool and elementary school children offered by the Tulsa City-County Library System. Suggestions for developing and implementing such programs are offered, including planning guidelines, the design of print materials, and publicity strategies. (CLB)

The concepts of "image" and "image management" in higher education are relatively new outcomes of an overall debate about accountability. Competition for faculty, students, and resources demands that colleges and universities promote their faculty's good work. Public support and trust are critical to funding and understanding…

Suggests alternative support sources and marketing techniques for school districts whose adult education budgets were slashed by California's property tax cutting initiative, Proposition 13. (SJL)

A guide to planning college and university anniversary celebrations that attract the attention of both friends and strangers recommends creating substantive programs related to current public interest; faculty involvement; broad-based and varied programing; media participation; attention to both past and future; and adequate budget. (MSE)

This publication provides detailed guidelines on how libraries and library associations can begin the process of lobbying in the state capital for funding or legislation. The first of three major sections covers how to use the legislative process, how to develop a government relations program, and how to select public relations tools. The second…

The 17 short pieces in this guide advise librarians how to enhance the profile of their organizations through increased interest in the media and more visible involvement in the community, and how to address budgeting, planning, and evaluating a public relations program. Fourteen rules of thumb for preparing and using news releases are described…

This handbook is intended to help the volunteer leader become more effective. The first five chapters are designed as self-instruction guides, which will help the leader to lead groups to more effective action. These chapters cover assessing group and community needs; establishing goals and setting priorities; considering alternatives and…

This report considers the issues of gifts, donations, collection development, long-range planning, and budget constraints which arose as a consequence of a collection development study undertaken for a public library system serving a population in excess of 200,000. Gifts to the general collection are distinguished from gifts to special…

Developed by the Task Force on Public Library and Library System Standards and Guidelines, these general standards are designed to give local planners a useful tool with which to assess their own unique programs of service and establish direction for future development. A section on planning and the public library considers (1) imperatives for…

America's economic difficulties, and therefore higher education's fiscal problems, will not respond quickly to change. Institutions must look for additional revenue sources, including tuition, philanthropy, and increased enrollment. Colleges need to acknowledge the reality of the situation, define missions carefully, make hard choices, address…

Classic problems between college fund raising and public relations professionals include misunderstanding of roles, unrealistic expectations, differing goals and perspectives, and inequity of administrative support. Cooperation can be fostered through communication about goals, shared objectives, reduced isolation, teamwork, open communication,…

Like many other Central Florida districts, Volusia County School District is growing rapidly, increasing by 1,500 to 2,000 students (and 60 new classrooms) per year. The area has a solid senior citizen voting block and a state tax structure based on very low property taxes, a 5 percent sales tax, and no income tax. Since state monies for new…

The first of a series, this publication consists of two symposium presentations. The first paper, "Annual Fund: Cornerstone of Development," by Robert L. Stuhr, defines the annual fund concept in the context of institutional development and provides five requisites for a successful annual fund: it must (1) be part of an ongoing…

The large-gift donor is one of a college's most important assets. For this reason, contacts with these donors should be regularly and systematically reviewed. Five main purposes or designated uses of gifts are categorized: faculty support, student aid, buildings, program support, and libraries. (MLW)