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| Steele, David | 1 |
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Steele, David; Jones, Kevin – 1991
This paper describes a workshop prepared and presented by the Business Administration Department of the University of Wisconsin-Eau Claire, that is designed to provide training in evaluating a European market for an American product and preparing a plan for marketing the product in Europe. It is noted that the program can work with both students…
Descriptors: Business Administration, Cultural Awareness, Educational Strategies, Foreign Students
