Publications can be helpful in promoting planned giving to colleges. Suggestions address basic brochures, response forms, a planned giving column, advertisements, bequest mailings, a year-end tax letter, newsletters, fund description, and assets inventory. Simple or sophisticated, they can be effective marketing tools. (MSE)

Procedures for creating a guide to academic advising are outlined, including obtaining administrative commitment; clarifying responsibilities and chain of command; identifying general and specific objectives; developing content; organizing content; entering production; and revising. (MSE)

Large, flashy college fund drives may be falling out of favor with alumni and friends of the institution. Advancement professionals recount their experiences and suggest ways to adapt campaigns to new needs and environments. Inherent problems with large campaigns are enumerated, and the importance of clear communication to audiences on and off…

While the electronic fact book will not replace the paper variety used by colleges and universities to disseminate institutional information, there are a number of uses for the electronic format, which accommodates both quantity and currency of information. Considerations in producing an electronic fact book are discussed, and a seven-day process…

A survey of 344 colleges and universities investigated current practices concerning the dissemination of information, within the institution, about research funding opportunities. Results indicate that paper dominates electronic communication for such information dissemination, and selective, targeted distribution to faculty correlates positively…

A two-day workshop designed to promote sharing of personnel, expertise, and research facilities between Colorado State University and 20 federal agencies for their mutual benefit is described, and the results of a follow-up survey are discussed. (MSE)

Revised Council for Advancement and Support of Education (CASE) standards for reporting college and university fund-raising income take effect in July 1997. Some of the changes affect what front-line fund raisers say to donors and what they ask them to sign. The major change is to present-value calculation of gifts, critical in reporting planned…

Five ethical dilemmas in college and university advancement are outlined, and responses of professionals to each are cited. Dilemmas include renaming a building, originally named for a generous donor, in honor of another donor funding renovation; paying for copying of sensitive documents; use of designated donations; handling of a donation made in…

Five situations are posed in which a college advancement administrator must make an ethical judgment. They involve renaming a building named after a graduate, use of personal versus institutional funds for a sensitive information search, use of unrestricted gifts, respecting donor intentions, and candor in information dissemination. Readers are…

School and college fund raisers are offered suggestions for maintaining the momentum of the annual fund drive while undertaking a capital campaign. Professionals discuss their experiences and offer strategies, which include both clearly communicating the programs' different needs and handling the campaigns separately, and combining appeals to make…

This article proposes that providing an 800-number for prospective students who want additional information may be a cost-effective means for colleges and universities to enhance student recruitment efforts. The use of service bureaus that provide this service is discussed, and administrative considerations are explored. (MSE)

The department of computer services at Miami-Dade Community College (Florida) limits its monthly newsletter to one page and follows specific guidelines about content and format. The publication is used for communication, public relations, and recognition. This streamlined approach allows for efficient and consistent communication. (MSE)

Successful use of college and university World Wide Web sites for institutional development requires attention to use of staff/staff time and to site design/content/maintenance. Suggestions include using student volunteers for insight into what makes a site attractive; presenting a development viewpoint; considering users' technological…

At Clarion University of Pennsylvania, the campus activities programming board and a student organization adopted a joint publicity program for campus events. Benefits and drawbacks of the arrangement are outlined. For other colleges, it is suggested that the college communications department be a source for developing similar cooperative…

Those who manage college alumni association World Wide Web sites should prepare for three trends: (1) alumni Web sites are featuring more valuable offerings, including forms to update personal information, program information, extensive class home pages, and class notes; (2) more campuses are using professional designers; and (3) campuses are…