Convincing industry to adopt health promotion programs presents problems not generally encountered in the public sector. This article describes a marketing approach for organizations and individuals planning to "sell" health promotion to private firms. (PP)

The industrial health and safety promotion curriculum described in this paper is intended for an industrial manufacturing plant employing approximately 10,000 people. The paper begins by describing the plant and the workers for which the curriculum was designed. Next, a rationale for having a Department of Industrial Health and Safety program…

Behavioral, educational, and organizational methods for improving the degree to which workers comply with the objectives of industrial health promotion programs are discussed. Compliance can be enhanced through: (1) better program location and scheduling; (2) increased worker satisfaction; (3) use of psychological and educational techniques; and…

The preventive health care curriculum described in this paper was designed for the employees of Autotech Automatic Test Equipment Division in Los Angeles, California. First, the paper describes Autotech, and its health insurance and on-site health facilities. Next, a rationale is provided for offering employees classes on preventive medicine and…

This compedium volume summarizes a study on the characteristics and underlying assumptions of education beyond schools. The three chapters in Part I present a method for analyzing and comparing 10 distinct approaches to out-of-school education and demonstrate the important kinds of generalizations this method can generate. Chapter 1 is an…