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Peer reviewedSekely, William S.; Yates, Rebecca M. J. – Journal of Marketing for Higher Education, 1991
A survey investigated the importance of 22 institutional attributes to 1,574 potential students of a university business school. Effects of student variables (public vs. private high schools, class rank, suburban vs. rural high schools, gender) were also considered. Factor analysis is found useful for research on college choice. (MSE)
Descriptors: Business Administration Education, College Administration, College Applicants, College Bound Students
