Increasing competition in higher education for college students has given the term "enrollment management" wide acceptance in academia. Many factors are important to the success of enrollment management, including an informed enrollment management team of upper-level administrators committed to adopting a new philosophy in addition to…

Public relations guidelines for school principals are offered in this handbook, with an emphasis on improving student achievement and internal and external communication. Six chapters discuss the principal's public relations role, internal communication, securing and maintaining community involvement, school publications, media relations, and…