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Gasman, Marybeth; Bowman, Nelson, III – Routledge, Taylor & Francis Group, 2011
"A Guide to Fundraising at Historically Black Colleges and Universities" is a comprehensive, research-based work that brings the best practices and expertise of seminal professionals to the larger Black college environment and beyond. Drawing on data-driven advice from interviews with successful Black college fundraisers and private sector…
Descriptors: Fund Raising, Institutional Advancement, Private Sector, Black Colleges
Pokrass, Richard J. – Currents, 1986
There are ways to fire an unproductive volunteer and still do minimal damage to both the volunteer and the alumni association, but an ounce of prevention is advocated. Some types of volunteers that might cause problems are identified and advice on what to do when dismissing a volunteer is provided. (MLW)
Descriptors: Alumni, Dismissal (Personnel), Guides, Higher Education
Mills, Robert D. – CASE Currents, 1982
Telephone surveys are faster and only slightly more expensive than surveying by mail. One successful effort involved planning, setting objectives, studying market research techniques, drafting a questionnaire, using computers when feasible, sending a presurvey mailing, doing the calling, and preparing a final report. (MSE)
Descriptors: Alumni, Efficiency, Fund Raising, Graduate Surveys
Collins, Walt; Hincker, Lawrence; Yoe, Mary Ruth; Loyless, Darrell – Currents, 1999
In a panel format, experienced college publications editors and development professionals discussed their responses to three scenarios describing clashes between alumni magazine staff and development officers: writing donor profiles; reporting negative campus news; and publishing campaign materials in the alumni magazine. Excerpts of the…
Descriptors: Administrator Attitudes, Alumni, College Administration, Donors
Brady, John – Currents, 1995
Suggestions are offered to the college alumni editor for making an interview with the institution's chief executive officer (CEO) easier and more productive. Recommendations stress the importance of attitude, punctuality, preparation, use of listening skills, and professional demeanor. (MSE)
Descriptors: Administrator Attitudes, Administrator Role, Alumni Associations, College Administration