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Building Participation through Market Research. The Guide Series in Continuing Education.
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Campbell, M. Donald – 1990
Market research, important for professional renewal, is a critical part of continuing education program planning. It includes attention to learning needs and learner motivation to participate in continuing education. Informal market research makes use of internal sources, such as enrollment data, program evaluations, policy statements, and staff…
Descriptors: Adult Education, Continuing Education, Course Content, Delphi Technique