A guide to using public relations techniques to promote both everyday services and special events at libraries, this handbook describes and suggests ways to use library displays; in-house printing; the local media, e.g., radio spots and cable television; library programs; marketing and promotion; and fundraising, including the formation of a…

Describes strategies used by reference librarians to provide service to the developmentally disabled, including reference service to volunteer and professional service providers, specialized information networks, information and referral services, and key reference tools. Deinstitutionalization, normalization, the developmental model, and least…

This book provides an introduction to basic communications concepts, a step-by-step process for developing and implementing a library public relations/communications plan, and descriptions of effective library communications tools and strategies. Detailed examples of the application of solid communications planning in school, public, academic, and…