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Peer reviewedElias, Arthur W. – Information Services and Use, 1986
Presents the steps used in developing a marketing plan for an abstracting and indexing service, based on the operating experiences of BioSciences Information Service. Organizational activities, measurements to be applied to the plan, media choices involved, and allocation of marketing funds are discussed. (Author/CLB)
Descriptors: Abstracts, Indexes, Information Services, Long Range Planning
Jacso, Peter – 2001
This book provides guidelines for evaluating a variety of database types, including abstracting and indexing, directory, full-text, and page-image databases available in online and/or CD-ROM formats. The book discusses the purpose and techniques of comparing and evaluating the most important characteristics of textual databases, such as their…
Descriptors: Abstracts, Comparative Analysis, Database Design, Databases
