Institutions are turning to marketing to combat the trends of declining enrollments, decreasing applicant pools, diminishing interest in traditional degrees, competition for students, and increasing costs. A marketing audit can analyze an institution's strengths and needs. (MLW)

The article represents a literature based set of practical guidelines regarding mainstreaming in the areas of inservice method, format, planning, goals and objectives, location, scheduling, evaluation, incentives, training personnel, school administration, and instructional materials. (Author/CL)

Intended to help the Hawaii Vocational Rehabilitation and Services for the Blind administration improve productivity, this report focuses on the measurement of productivity and on the use of program information to monitor performance and to investigate the causes of productivity problems. A process is recommended for establishing performance…

This booklet suggests ways in which institutions--Catholic schools in particular--can move beyond public relations and advertising to engage in the broader arena of marketing with its focus on consumer satisfaction. The first of the book's three chapters reviews the concept of marketing, providing definitions of key terms, clarification of…

This paper presents the results of a survey designed to identify the needed competencies of both administrative and direct service personnel in directing and implementing postsecondary support programs for students with learning disabilities. The survey was completed by 299 personnel from institutions of higher learning purported to serve students…

The values and successes of college sports to higher education are threatened by patterns of abuse, particularly in larger programs. The Knight Commission on Intercollegiate Athletics' report and recommendations for reform are designed to stem abuses and help athletics find its proper and legitimate role. (MSE)

The booklet describes the Parents Alliance Employment Project, a program to provide job development, job placement, and job coaching to persons with intellectual disabilities in the DuPage County, Illinois, area. The first four sections provide an introduction, explain the program's philosophy, describe the population served by the project, and…

This volume, part of the Illinois State Board of Education's "Pupil Personnel Services Recommended Practices and Procedures Manual," deals with the administration of pupil personnel services (PPS). After a brief introduction, the following topics are covered: (1) major PPS concepts (including coordination of services, needs assessment,…

The handbook contains ideas, worksheets, and sample forms to assist in the administration of volunteer programs teaching English as a Second Language (ESL) to refugees. Chapters address: (1) planning (finding a coordinator, planning the program, assessing the need, and defining the volunteer's job); (2) recruitment (locating volunteer teachers,…

The Systems Approach Model (SAM) is a dynamic approach to planning adult and continuing education that is intended to provide the flexibility, creativity, and meaningfulness necessary to meet the needs and interests of an ever-expanding and ever-aging student population. The SAM model consists of the following dynamically interrelated and…

This guide focuses on the application of peer tutoring as a strategy for remediation of basic skills in secondary vocational settings. Additional benefits of using a joint vocational-academic approach are highlighted. The guide is part of BASICS, a package of integrated materials developed to assist teachers, administrators, and counselors in…

This guide aims to help rehabilitation facilities develop effective self-evaluation systems to improve quality assurance for supported employment. The guide proposes that quality be measured by emphasizing direct outcomes that meet consumers' specified needs and concerns in terms of decision making, determination of quality, and access to choice.…

Funds set aside by California Assembly Bill (AB) 1725 for staff development programs were used by the Desert Community College District (DCCD) to supplement its existing human resources development plan (HRDP). The HRDP, which was based on the results of a needs assessment of all employees, was designed to respond to the changing professional…

This guide provides ideas and procedures to help agencies in providing services to children and families through the home-based program option of Head Start. It is designed to assist program administrators who are beginning Head Start Home-Based programs for the first time as well as those seeking to strengthen existing programs. The chapters are:…

The guide is one section of a resource kit designed to assist Peace Corps language instruction coordinators in countries around the world in understanding the principles underlying second language learning and teaching and in organizing instructional programs. This section addresses design and development of language curricula. An introductory…