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Reiss, Alvin H. – 1995
This handbook/guidebook/manual details marketing and fund-raising strategies that might benefit art organizations. Drawing on sources from the arts community, including orchestras, opera, dance and theater companies, galleries, museums, arts councils, performing arts centers, and a zoo, ideas are presented which have proven successful in actual…
Descriptors: Advertising, Arts Centers, Audiences, Community Resources
Peer reviewedSims, Wendy L. – Bulletin of the Council for Research in Music Education, 1992
Presents study results comparing attitudes of elementary school students who did or did not attend an in-school opera performance. Explains that students completed questionnaires measuring attitudes toward opera. Reports that fifth- and sixth-grade students experienced a positive effect from attending the opera. Suggests that fourth grade may be a…
Descriptors: Audience Response, Educational Research, Elementary Education, Enrichment Activities
