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Merante, Joseph A. – College Board Review, 1987
To manage enrollments, today's colleges and universities must incorporate marketing strategies and organizational changes that until now have generally been used only by business and other private sector professionals. (MSE)
Descriptors: College Administration, Enrollment Rate, Enrollment Trends, Higher Education
Somers, Patricia – Journal of Student Financial Aid, 1993
A study of applicants to an urban public university investigated the effect of scholarship size on attendance and persistence, impact of scholarship students on the school, and potential effects of different distributions of scholarship funds. Results suggest institutions using large scholarships should examine yield and persistence rates. (MSE)
Descriptors: Academic Achievement, Academic Persistence, College Applicants, Cost Effectiveness
Mauger, Kinga J. – Business Officer, 1992
DePaul University (Illinois) has addressed the problem of delays in employer reimbursement of tuition costs by extending payment due dates and treating reimbursement as pending financial assistance. Since implementation, enrollment in courses designed specifically for adult students have increased, and withdrawals have decreased. One-third of…
Descriptors: Academic Persistence, Adult Students, College Administration, Enrollment Influences
