Effective communication among stakeholders in public administration internship programs (students, academic institutions, faculty supervisors, host institution supervisors, employers, professional and accrediting associations) increases the likelihood that all will emerge from the experience as winners. The core of this communication is the…

Five suggestions are made for moving the college public relations program toward more personal communication: (1) study the communication successes and strategies of others; (2) reassess current communication methods; (3) begin building a small-scale constituency-relations program; (4) establish a contact database; and (5) put the best principles…

Large, flashy college fund drives may be falling out of favor with alumni and friends of the institution. Advancement professionals recount their experiences and suggest ways to adapt campaigns to new needs and environments. Inherent problems with large campaigns are enumerated, and the importance of clear communication to audiences on and off…

An informal survey of college editors via electronic mail (e-mail) found that many felt inter- and intrainstitutional e-mail was an efficient method of communication but also elicited some concerns. Some respondents noted it did not replace face-to-face communication; flaming and overload were also noted as negatives of e-mail. (MSE)

Rensselaer Polytechnic Institute (New York) has coordinated a comprehensive fund-raising campaign with special emphasis on several regions of the country. Each regional component is a miniature of the overall campaign. Planning strategies include regional analysis, adaptation of the usual development resources, volunteers and staffing, good…

A marketing information system approach for college admissions is outlined that includes objectives, information needs and sources, a data collection format, and information evaluation. Coordination with other institutional information systems is recommended. (MSE)

Pennsylvania State University's award-winning electronic approval system allows administrative documents to be electronically generated, approved, and updated in the university's central database. Campus business can thus be conducted faster, less expensively, more accurately, and with greater security than with traditional paper approval…

A group of school districts in Western Oregon has developed a goal-based improvement model that provides teachers and administrators with a common information base. (Author)

Advancement staff at the private Potomac School (Virginia) has evolved from a part-time volunteer to a six-woman team. The program has achieved high productivity and substantial success. The management style is characterized by teamwork, enthusiasm, mutual support, personal loyalty to the school, and some specialization. Volunteers are welcomed.…

The University of Delaware developed an intelligent mail server to provide easy, inexpensive access to institutional information for faculty, staff, and students on any node, machine, or operating system on the campuswide computing network. Security concerns have been addressed. The small investment has returned immediate benefits. (MSE)

A survey of 344 colleges and universities investigated current practices concerning the dissemination of information, within the institution, about research funding opportunities. Results indicate that paper dominates electronic communication for such information dissemination, and selective, targeted distribution to faculty correlates positively…

San Joaquin Delta Community College has created a graphic, electronic office environment called "Virtual Desk" to operate on employees' desktops. It is a front end to the computer network depicting a desk on which are mounted a calculator, spreadsheet, notepad, calendar, word processor, electronic mail, and file drawers and bookshelves.…

Techniques in using readership surveys to boost the effectiveness and acceptance of a college publication, particularly those intended for faculty and alumni, are outlined. Steps include planning the research, selecting survey participants, drafting a questionnaire, designing a survey package, monitoring response, and reviewing and presenting…

School and college fund raisers are offered suggestions for maintaining the momentum of the annual fund drive while undertaking a capital campaign. Professionals discuss their experiences and offer strategies, which include both clearly communicating the programs' different needs and handling the campaigns separately, and combining appeals to make…

The department of computer services at Miami-Dade Community College (Florida) limits its monthly newsletter to one page and follows specific guidelines about content and format. The publication is used for communication, public relations, and recognition. This streamlined approach allows for efficient and consistent communication. (MSE)