Dramatic changes in the higher education landscape and the recent recession have intensified the challenges students face in postsecondary enrollment and completion. In response, some states, communities, and institutions have developed "postsecondary opportunity programs (POPs)"--comprehensive college access and success programs…

A logic model, also called a conceptual model and theory-of-change model, is a visual representation of how a program is expected to "work." It relates resources, activities, and the intended changes or impacts that a program is expected to create. Typically, logic models are diagrams or flow charts with illustrations, text, and arrows that…

This directory is intended to provide students and their advisors with authoritative information on 3,171 colleges and universities in the United States as well as supplementary information. The information was gathered in the winter and spring of 1992 through the College Board's Annual Survey of Colleges with descriptions subsequently verified…

Traditional recruitment techniques aren't attracting many minority students. Institutions trying to attract minorities are concentrating primarily on blacks. Recruitment strategies should vary according to minority group. (MLW)

The goals of a visitation program at a college or university should be to place prospects and their parents in contact with a variety of faculty and students. Faculty members, talking about their programs, and undergraduates, sharing their own experiences, are the institution's best recruiters. (MLW)

When the product is education, enthusiastic college students make ideal salespeople. Student recruiters use various marketing strategies including helping with recruitment literature; hosting visitors; and telephoning, writing, or visiting interested students. Some sales techniques are described. (MLW)

Describes practices, programs, and policies that colleges and universities can use to collaborate on student recruitment, using the experience of the Greater Cincinnati Consortium of Colleges and Universities (Ohio) as illustration. Collaborative projects include development of written materials, recruitment events, presentations, joint trips or…

This volume includes 303 entries of programs on engineering and engineering technology; 239 entries on engineering programs, and 64 entries on engineering technology programs. The information includes the school name and address; school profile; admission information including student expenses and financial aid; graduation requirements; and…

The Pennsylvania State University national alumni admissions program involves alumni in direct recruitment of undergraduate students. This is a major service to the institution, increasing friends of the college and contacts with organizations, clubs, local high schools, and prospective students. Most important, it provides local contacts for…

Describes a university admissions program which accommodates the nontraditional student. Outlines concerns of adult students and summarizes a back-to-college seminar. Discusses off-campus seminars and benefits, with suggestions for involving the community. (RC)

The Georgia Southern University admissions office implemented Total Quality Management (TQM) principles to control the quality of information management. It is suggested that, although TQM is used best on an institutionwide basis, it can also be useful in improving quality, reducing cost, increasing productivity, and achieving competitiveness on a…

The 1989 California Medical School Matching Program pilot study illustrated that the technical aspects of a matching program for medical school applicants can be successful, paralleling the current admission process to a reasonable degree. The process is designed to solve the problem of multiple acceptance within an applicant pool. (Author/MSE)

A successful enrollment management system consists of a marketing program that ensures congruency between the image projected to prospective students and the actual environs of the college, and of means for the academic and social integration of students once enrolled. This presentation offers guidelines for the development of such a system, using…

A Brigham Young University program using students to provide individual advising and orientation assistance to entering students, an effort to reduce the problem of students accepting admission and not showing up, is described and discussed. (MSE)

Priority given to enrollment management at the University of Hartford (Connecticut) has created demands for better information about prospective student markets, admissions selectivity, enrollments, student adjustment, retention, and graduation rates. The planning and institutional research office used fourth-generation software, microcomputers,…