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Peer reviewedGauff, Joseph F., Jr. – Journal of Marketing for Higher Education, 1994
A discussion of Florida's college tuition prepayment program describes the plan and its options and examines its marketing implications as a preneed service. It is concluded that the program makes saving for college easy, economical, and completely safe but requires rethinking of conventional marketing strategies and mix. (MSE)
Descriptors: College Administration, Higher Education, Marketing, Money Management
Mauger, Kinga J. – Business Officer, 1992
DePaul University (Illinois) has addressed the problem of delays in employer reimbursement of tuition costs by extending payment due dates and treating reimbursement as pending financial assistance. Since implementation, enrollment in courses designed specifically for adult students have increased, and withdrawals have decreased. One-third of…
Descriptors: Academic Persistence, Adult Students, College Administration, Enrollment Influences
Scannell, James J. – 1992
This study looks at the evolution of the financial aid process as a function of higher education administration and its impact on the recruitment and retention of college students. It illustrates the effects on enrollment of differing financial aid strategies and recommends possible directions for meeting the challenges of the 21st century.…
Descriptors: Admission (School), College Bound Students, College Students, Enrollment
