While literacy interventions can be implemented in any grade, focusing on interventions in grades 3-8 is critical because it is often the best chance for students identified with earlier reading deficiencies to become ready for the literacy demands of postsecondary education and careers. States in both the Regional Educational Laboratory (REL)…

When crisis strikes, internal audiences at institutions of higher education need accurate information which depends on groundwork laid during good times. Key principles for emergency communication include predicting disasters by reading internal warning signs; preventing a potential crisis from growing; and preparing for smooth communications…

Presents a theoretical model of internal-external communications and an example of an implementation procedure based on that model. (Author/IRT)

Three case studies of university communication audits are presented to illustrate recommendations and changes implemented in institutional communication as a result of the audit. (JMF)

Suggestions for making the academic planning process at the higher education level more productive include being realistic about what can be accomplished; carefully reviewing past planning efforts; preparing others for change; structuring change over time; and tailoring the model to the circumstances of the changes to be made. Substantive…

The experiences of several colleges and universities in expanding, streamlining, and enhancing alumni association regional programs are presented. Issues discussed include event attendance, offering services efficiently, conducting focus groups, designing events and selecting speakers, and communicating with leaders and members. (MSE)

Tips are provided for planning a year-round program to improve public relations (PR) and organizational communication. Beginning with a list of 12 essential factors for PR, the calendar presents a variety of PR ideas for each month of the year. At the beginning and end of the calendar, guidelines are offered for: (1) creating an effective staff…

Describes in sequence the key considerations involved in planning an effective program for communications among a school's staff members. Covers program goals, communications needs analysis, responsibility, credibility, communications rights of employees, necessary attitudes, planning steps, appropriate channels and network patterns,…

Large, flashy college fund drives may be falling out of favor with alumni and friends of the institution. Advancement professionals recount their experiences and suggest ways to adapt campaigns to new needs and environments. Inherent problems with large campaigns are enumerated, and the importance of clear communication to audiences on and off…

Rensselaer Polytechnic Institute (New York) has coordinated a comprehensive fund-raising campaign with special emphasis on several regions of the country. Each regional component is a miniature of the overall campaign. Planning strategies include regional analysis, adaptation of the usual development resources, volunteers and staffing, good…

This workshop investigated how managers can evaluate, select, and effectively use information resource management (IRM) tools, especially data dictionary systems (DDS). An executive summary, which provides a definition of IRM as developed by workshop participants, precedes the keynote address, "Data: The Raw Material of a Paper Factory,"…

A marketing information system approach for college admissions is outlined that includes objectives, information needs and sources, a data collection format, and information evaluation. Coordination with other institutional information systems is recommended. (MSE)

Colleges and universities can use electronic services such as bulletin boards and electronic mail to both reach out to and keep in touch with alumni. Such services are already being used with some success. Many institutions will find that the technology is already in place on campus. (MSE)

The first chapter of this handbook on communication for alcohol and drug (AOD) use prevention coordinators describes why this book is labelled "unauthorized." Four reasons are given; the book: discusses frankly the difficulty of enlisting supervisors in the cause; minces few words about interacting with colleagues or kids; describes what ought to…

For colleges and schools concerned with the image they project to the public, guidelines for creating and presenting a graphic identity, particularly for fund raising, are offered. Design principles include creating a unified communications program, accurately reflecting the institution's mission and spirit, inspiring confidence in workers and…