The advantages of involving alumni in graduate program recruitment are outlined, and suggestions are given for the administration of these recruitment programs. (MSE)

Vocational education has suffered enrollment problems simply because there are fewer students today than a few years ago. Other factors that have hurt vocational enrollments include recent efforts to increase the number of academic credits required for graduation, and in the case of area vocational-technical schools, negative attitudes toward…

In an interview, Dorothy A. Durkin, a successful marketing specialist at a major university's school of continuing education, discusses her approach to marketing, specific strategies, and techniques for using and storing information. She offers five guiding principles for reaching prospects personally and persuasively. (MSE)

Suggests a 10-point plan to increase visibility of a community college journalism department. Recommends such actions as locating the student newspaper office near an area where students gather socially and developing a speakers' bureau made up of current journalism students who will address local clubs and schools. (AEA)

In a successful college marketing program, students and high-quality instruction are top priorities. Marketing research should investigate student needs and frustrations, the products offered, value received for time and money invested, physical convenience and appeal, and promotional strategies. Program research and development suggestions are…

Often necessary to meet enrollment goals in a competitive age, student recruitment from new sources requires a sound knowledge of marketing, solid research, effective organization, and institutional activities that will attract the desired populations. Experience at Westminster College (Utah) illustrates that the process is not particularly…

This monograph is an idea book for two-year institutions thinking of adding an honors program to their list of academic offerings, and as such aspires to provide a useful description of the many options available to honors education for the several audiences who, as a matter of course, may become stakeholders in the operation of a two-year college…

Higher education institutions have increasingly adopted marketing principles to achieve institutional objectives. However, direct application of the traditional marketing mix as characterized by four P's (product, price, place, promotion) can be problematic. A reconceptualization of the marketing mix applies four C's: concept (mix of goods and…

This article describes a successful four-year student recruitment effort initiated by Florida State University's teacher preparation program in visual disabilities. The article discusses a survey to determine the target population, use of current students to attract new ones, harnessing of campus resources, and obtaining funds for recruitment…

This manual outlines a horseback riding program, conducted by the Larimer (Colorado) County Extension Service, for persons with disabilities. The program offers such benefits as the opportunity to learn horsemanship; strengthen and relax muscles; improve balance, coordination, and posture; and increase joint mobility. Designed to provide a…

An overview is provided of factors to be considered in assessing and improving the quality and effectiveness of a college's recruitment materials. Part 1 addresses the questions of how to and why assess the effectiveness of student search publications. This section compares various methods of conducting college surveys to determine students'…

Proper planning and the use of current computer technology can provide a mechanism not only for coordinating and directing a broad-based recruitment program, but also for compiling a detailed database on applicant and prospective student markets. At West Shore Community College, these objectives were addressed through the development of an on-line…

A study of the promotional activities used in marketing departments in business schools found that departments do better by using specific promotional devices, such as written goals, a promotion committee, and support of a public relations professional. A six-step strategic departmental promotional plan is outlined, based on the findings.…

This book describes and analyzes program planning and development in the field of continuing education. The book contains seven chapters. Building on the phases of program development and the role of the program planner in chapter 1, the book draws attention in chapter 2 to some of the many challenges that are common when programs are planned. The…

This handbook for the Mentor Program of the California Librarians Black Caucus (CLBC) and the University of California Los Angeles (UCLA) Graduate School of Library and Information Science (GSLIS) begins by stating that the purpose of the program is to increase the number of African American librarians and other information professionals in…