Reviews the reasons for conducting institutional assessments regardless of college size. Identifies the elements of institutional effectiveness and translates them into six questions with quantifiable answers, which when tallied produce an overall assessment of program effectiveness. (DMM)

A set of standards to help small college advancement managers measure and justify the advancement processes they pursue are provided. The framework includes five sections: institutional commitment, authority and organizational structure, personnel resources, advancement activities and functions, and evaluation. (MLW)

The experience of Coastal Carolina College (South Carolina) suggests that, although the small college often has the same academic reporting demands for intercollegiate athletics as a large institution, the nature of the institution creates different recordkeeping and reporting challenges. Computerization and active institutional research staff…

Ten keys to strengthening advancement efforts in small colleges include clarifying institutional mission; knowing and articulating your market position; maintaining a long-term focus; staying aware of global trends; establishing total institutional commitment; allocating adequate resources; promoting leadership; building a selectively…

Without an institutional research office to look at recruitment and retention programs, DePauw University (Indiana) relies heavily on institutional trend data and comparative information to assess the effectiveness of three initiatives: recruitment of large numbers of minority students, strategic use of financial aid, and use of market…