The first quarter of this textbook on public relations in the public school setting reviews the topic and informs educators about the potential public relations problems and opportunities that could face them in the foreseeable future. An introduction and four chapters cover (1) the history of public relations; (2) the elements of public…

This booklet describes the interrelated and complementary educational roles and duties of the school district superintendent, principal, system media contact person, media coordinator, media specialist, curriculum coordinator, instructional staff, system media committee, building media committee, and the community. The descriptions of each role…

This guide provides school leaders with a framework and tools for developing and implementing a comprehensive school health program. Theoretical and scientific information relating to students' needs is outlined, and approaches that have proven successful in other schools are described. The book is divided into three parts: The first, "Why…

In recognition of the importance of effective advisory programs at the middle school level, this monograph provides specific suggestions for organizing and sustaining a teacher advisory program and presents sample activities to assist program implementation. Following introductory remarks, the first section reviews aspects of early adolescent…