Direct mail surveys can be an effective method of surveying alumni, but a good survey takes careful planning, scheduling, execution, and follow-up. A six-month timetable is recommended, with three mailings and attention to a variety of details, such as the quality of the survey package and the recording of responses. (MSE)

Eighteen suggestions are provided that might make life easier for the traditional president's spouse who plays a role of deep involvement in the life of the institution. They include: planning, developing a list of activities, being visible in the community, developing a personnel file. (MLW)

College and university fund raisers are encouraged to test various strategies for direct-mail solicitation by comparing variations of five factors that influence direct mail response: copy; timing; package; offer; and list. Suggestions include forming a hypothesis, testing one variable at a time, choosing test and control groups carefully,…

A coherent, comprehensive communication plan to support college fund raising includes setting goals and objectives, determining target audiences, defining campaign themes, tying the plan to a campaign timetable and geographic priorities, determining the most effective tactics for delivering campaign messages, resolving cost questions, and…

This book examines the duties assigned to athletic directors, offering successful strategies for achieving them and materials to make their jobs easier (e.g., sample memos, letters, forms, and charts for interacting successfully with coaches, students, administrators, and parents). Section 1 discusses the director's work with student athletes and…

The guide is designed as a resource to help elementary school administrators and teachers in the Grand Blanc (Michigan) Community School district understand the rationale for beginning an elementary foreign language program, program types, and specifics of the district's model and philosophy. Chapters address the following topics: the rationale…

College alumni program professionals offer specific ways to make good use of limited resources in the areas of program planning, scheduling, time management, staff communication, use of technology, involvement of board members, use of volunteers and student workers, coordination with other campus programs, and staff motivation and appreciation…

This booklet, which is addressed to school administrators, examines the principles of service learning as a way of teaching rather than just another program and explains how administrators can customize service learning to the unique characteristics of their own schools and communities. The booklet begins by defining service learning as a delivery…