Policy analysis in higher education is distinct from but is informed by and can contribute to both institutional research and institutional planning. Policy analysis extends beyond data analysis, using many qualitative research methods and a degree of intuition, and focuses on specific issues, not systems as does planning. (MSE)

Principles for college market research include (1) only ask relevant questions; (2) ask key questions often; (3) compare responses; (4) ask important questions of many people; (4) keep the research simple; (5) don't cut corners; (6) listen to the customer through focus groups and complaint systems; and (7) share the information with people who can…

Review of literature concerning the use of program review in higher education lists sources discussing the review process, focusing on the links between program review and other institutional processes, and addressing application of program review principles and practices to different higher education settings. Critical factors for successful use…

This book presents hands-on information on how to plan, administer, and analyze opinion polls. Guidance is also offered on how to make this strategy accessible to public interest groups. Several examples, checklists, warnings of possible pitfalls, and lists of material and human resources occur throughout the chapters. Major sections address the…

It is proposed that market research needn't be formal but can be useful. Suggestions include using a variety of existing information sources; conducting focus groups; using readership surveys of school publications; paying attention to the timing of surveys; and sharing results with others who can use it. (MSE)

Followup studies of former students provide important information for higher education institutions. Careful planning, early involvement of users of the information, and multiple data presentation strategies are some keys to success for such studies. (MSE)

Methods of identifying effective special education practices are analyzed to help practitioners identify and adopt such practices. The contents of this guide include a flowchart for effective practice identification (EPI), an analysis of decision-making steps in this process, and two examples of identification procedures. The decision-making steps…

Designed for language teachers who find reading statistical research difficult but necessary, this article focuses on the minimal knowledge needed about statistical techniques for interpreting research findings. It first examines the statistical reasoning underlying quantitative, empirical studies, including normal distribution, standard…

Use of student focus groups to help shape college and university student recruitment efforts is examined, illustrated with the experiences of a variety of institutions. Benefits and limitations of the approach are noted, specific techniques for maximizing the groups' effectiveness are suggested, and uses of the resulting information are discussed.…

Concerns about published comparisons of colleges and universities are organized into a framework to guide further research. A systematic method for addressing specific issues about the guides is presented, and the environment in which the guides are used is examined. Research needed to assure that the guides make a valued contribution and are fair…

Student satisfaction surveys assess satisfaction with various facets of the university and includes key sets of questions on programs and services, university learning and social environment, university mission and values, educational preparation, transfer intent, general satisfaction, attitudes toward coursework, and student demographic…

This monograph is designed to provide nontechnical users, including policymakers, program planners, curriculum developers, career counselors, and job development and placement specialists, with an introduction to applied labor market analysis of local conditions. Addressed in the individual chapters of the guide are the following topics: the…

College and university institutional researchers can use unemployment insurance wage and related files to describe and compare students' workplace status before, during, and after enrollment. However, some issues must be addressed, including data delays, uncovered employment and other work status, confidentiality of records, information…

This paper outlines a model identification procedure for vocational educators to use in determining new and emerging occupations. Reviewed first are major available works dealing with identifying and planning for new and emerging occupations. Detailed discussions are provided of the various components of the model. The first phase of the model to…